Purpose of the role:
You will be the voice of both the customer and the market to ensure the company is delivering product market fit, whilst building and bringing the platform and products market through targeted, measurable and captivating multi-channel campaigns.
Responsibilities:
- Co-create the approach to building awareness of Lantern in the market through to creating client advocacy - and everything in-between
- Manage several plans to create, develop and launch unique offering
- Design and execute product marketing strategies for their platform and products
- Develop a deep understanding of target market, competitors and clients to create product marketing strategies, including with a methodical approach to segmentation, targeting, positioning and multi-channel go-to-market campaigns
- Create content to support a range of touchpoints across client journey
- Work alongside Product and Business Development teams to create content that spans go-to-market and lead-generation campaigns, business development tools and client engagement
Skills required:
- Strong product marketing background in a Private Equity environment
- Solid understanding of the Private Equity landscape and the needs of target market, Private Equity GPs
- You’ll need experience in building and executing product marketing strategies that drive material business impact, based on a combination of market, competitor and client intelligence