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Manager - Group Digital Business Development & Marketing

Purpose of the role:

To support and continuously develop a sophisticated CRM, marketing automation and marketing technology function, providing outstanding levels of capability and service to all parts of the business (Group, ICS Division and PCS Division).

Responsibilities:

  • As an integral member of the Group BD&M team, working collaboratively with the Divisional teams to support the delivery of their business plans
  • Support all aspects of Salesforce, Pardot, and other marketing tech systems serving as business champion/subject matter expert
  • Work with the Senior Manager to develop and implement the marketing technology roadmap
  • Managing Salesforce, Pardot, Pandadoc
  • Implementation of automation rules and engagement studio
  • Development and application of Salesforce CRM Analytics/Reporting
  • Support Campaign management, dynamic content

Skills required:

  • Extensive Marketing experience at Manager level or above - experience in communications highly advantageous
  • Excellent communication skills - written and verbal
  • Demonstrable technical knowledge in financial services marketing, ideally in Fund Services and/or Corporate Services
  • Demonstrable experience of directly managing third party resources and budgets
  • Relevant professional qualifications (degree, CIM, etc.)
 

Digital Marketing

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