Purpose of the role:
You will be responsible for the procurement and management of third-party suppliers, including its creative and digital agencies; and for planning, executing, tracking and reporting on website and digital marketing channels and relevant aspects of the group marketing budget.
Responsibilities:
- Safeguarding, managing and developing the brand, and engaging people across the organisation to ensure consistent use of the brand identity and messaging
- Leading on the development and maintenance of the Group and Chinese websites
- Steering the group's digital marketing efforts, including search engine
- Supporting colleagues across the organisation to achieve their goals via the provision of effective marketing coordination and support, including management of their creative and digital agencies
- Conducting market and competitor analysis and research to support required projects and strategies
- Ensuring all brand, marketing and digital strategies and plans support the organisational vision and strategy
Skills required:
- Graduate level, ideally with a relevant degree
- Relevant professional qualifications (CIM, DMI etc)
- You will be an experienced Brand and Digital Manager
- You will have already held a similar role and be used to managing multiple projects and activities at one time
- You will have a proven track record of operational delivery, alongside technical experience which will enable you to hit the ground running
- You will preferably have experience of working within in a law firm, accountancy firm or regulated professional services environment